We research your market before we touch a euro of your budget.
More qualified enquiries, orders or bookings, from a plan built on what your buyers actually think.
- 30 minutes, free
- You talk to the people doing the work
- Reporting in plain language
You've paid an agency before.
Akickofffullofpromises,thenamonthlyreportnobodyexplains.
- Year-long lock-in
- Vanity metrics
- Copy-paste strategy
- A junior relaying your notes
- Reports nobody reads
We built Top of Mind to work the opposite way: research first, spend second.
There's no template industry. There are three ways people buy.
Before we write an ad, we work out which one you're in.
The quote
Nobody buys until they talk to you.
Custom price, weeks of deciding.
The bottleneck: The gap between interested and in a conversation.
The cart
They buy without ever speaking to you.
Seconds, on a phone, off a fifteen-second video.
The bottleneck: Creatives burning out faster than you replace them.
The calendar
You sell time, and tonight's empty slot is gone for good.
Packed weekends, dead Tuesdays.
The bottleneck: Empty weekdays and platforms that keep your customer.
Not sure which one you're in? That's the first ten minutes of the call.
Which one are you?Three steps. No shortcuts.
Same method, whatever you sell.
Step 1
Research the market
What buyers actually say
ExampleSearch
“price range before I call anyone”
Reviews
“took three weeks to get a reply”
Sales calls
“we just want to see it first”
Insight: they want proof and a timeline before they want a price.
Step 2
Map the competition
Taken apart
your top competitorsCompetitor A
Competitor B
Competitor C
Step 3
Build a sharper position
Your position
The name they remember when they're ready.
Four disciplines. One system.
The ad, the site, the feed and the follow-up have to agree. So we run them together.
Paid advertising
Meta and Google campaigns built around how your customers buy, with budget moved weekly toward what works.
Websites & SEO
Every page written and built for the decision.
Social media
Formats that compound, not a fresh idea every Monday.
Lead generation
From first click to a call with you.
Underneath all four
Tracking you can trust
Clean measurement first, so every decision after it stands on real data.
Built to be low-risk to try.
We're a young studio, so we made it easy to say yes to and easy to judge.
No long lock-in contracts
If it isn't working, you're not stuck paying for it.
Reports in plain language
What happened, why, and what we're changing next.
Direct access to the two of us
The people on the call do the work.
Part of our fee moves with your results
per qualified lead on quote work
Your month, in plain language
Written by the two of us, not a dashboard
What happened
Fewer calls from search in the second half of the month.
Why
Two competitors started bidding on your name. We caught it the same week.
What we change next
Budget moves to the searches they ignore, and your lead time goes into every ad.
The number we agreed on
Qualified quote requests
Same number, every month. No new metrics when it's a bad one.
Monthly Performance Report
Account overview · all campaigns · all placements
Impressions
88.8k
Reach
88.8k
CPM
88.8k
CTR (link)
88.8k
Frequency
88.8k
Engagement rate
88.8k
Video ThruPlays
88.8k
Cost / result
88.8k
“Overall, performance remained stable with positive engagement trends.”
Move across the report — left is what most agencies send, right is ours. Example content.
No account managers. Just the two of us.
Two founders, no middlemen.
Iulian Huian
Runs every account's Meta and Google Ads and the research behind them.
Sebastian Răzeșu
Builds every client website and owns the tracking behind it.
Three questions worth asking first.
Not published ones yet — we're a young studio and we'd rather say that plainly than dress up numbers that aren't there. What you get instead is full visibility into our process from day one, and a pricing model where part of what we earn depends on your results.
Tell us what you sell.
We'll tell you honestly if we're the right fit — and which of the three ways your customers buy.
No pitch deck. No pressure.